When this brand reached out to us, our goal was to update their current automations, as well as to begin sending campaigns more frequently and regularly to their email list.
Before we started working together, their monthly revenue from email marketing was 7.60% of the total store revenue. After one year of collaboration, we were able to increase this to 35% of revenue coming solely from emails, and we have been maintaining around these values ever since.
Even before we started, they had the basic automated emails set up, but these hadn’t been updated in years:
They weren’t sending emails regularly to their database—on average, about 2-3 emails per month, with no segmentation.
We knew from the very beginning that this account had great potential for improving results and increasing revenue.
The main strategy was to adjust the settings of the automations and redesign the emails.
In addition, we created some new automations and developed a calendar for sending regular campaigns and their frequency.
Adjusting automations and adding new ones:
Initially, they had a series of emails that users received after making their first purchase, but the filters for the automation were incorrect, and the automation included all contacts who made a purchase, regardless of whether they were new or returning customers.
After correcting the filters, we divided the automation into New Customers, Customers who shop more than once, and VIP Customers.
After 2 months of work, we were already seeing very good results – the account was generating just under 30% of its revenue from email marketing.
After 5 months of work, revenue from email marketing had surpassed 30%.
Follow us
Copyright © 2025
